PROJECTS
Got a big project that could use some expert opinions and resources? Whether you are looking to revamp your curriculum, overhaul your staff handbook, do an equipment buildout, create some SOP's, or any other large projects, let's look at it together, and make a meaningful upgrade to your business.
Who are we?
"We" is fun to use, but really, Parkour Professionals is just me, Adam McClellan. I'm a rare bird, as connected and committed to the original spirit of parkour, as I am passionate about business and numbers!
I'm no stranger to the parkour community; I've hosted multiple parkour founders at my house, I've been involved in the national and international parkour scene since 2007, and I'm VERY passionate about the power parkour has to define us, challenge our limits, and become the best version of ourselves. You'll find me on the leadership and organizing teams for foundational events like American Rendezvous, or Art of Retreat, and the world-renounced A.D.A.P.T. Parkour Coaching Certification.
I also come from a unique background, working as a team leader and executive at a ten-million dollar company. I've been in the childcare and martial arts industry as long as I could work, and once I had the opportunity to have influence at the business level, I was a key part of the team that took our business from two, to 5 locations. From less than 1 million, to over 10 million. I've been in charge of 100+ employees, managed high-performing teams, and learned more than I care to admit about the nature of leadership, management, and business.
In addition, I own and operate a parkour gym here in the Lehigh Valley, Pennsylvania. This gym has continually grown from it's inception, providing me the income needed to own a house, support a family, and provide a good living to my employees. Above all, it allows me to drive forward my life mission of making the world a better place by improving the character of the people who live in it.
The combination of this life experience has given me the unique position of understanding how to scale business, create a stable and sustainable profit, while also maintaining the values and spirit of parkour that we all hold dear.
AREAS OF BUSINESS DEVELOPMENT & EXPERTISE
Our Services
Pricing & Membership Structures
Optimize membership structures, upgrade paths, and add-on services to increase average client value while maintaining accessibility and integrity.
Coaching Trainings
Give your coaching staff fresh new content to learn, and upskill their abilities, from anatomy to progressions to behavioral management to professionalism and accessibility
Sales Systems & Closing Strategy
Design and implement a repeatable trial-to-enrollment sales process that increases conversion rates without feeling pushy. Includes scripts, objection handling, and same-day close frameworks.
Curriculum Development & Class Structures
Develop scalable, level-based curriculum systems that create measurable progression for students and consistency across coaches.
KPI Dashboard & Performance Tracking
Define the right metrics for a parkour gym and build dashboards that give owners real-time insight into profitability, retention, marketing ROI, and sales conversions.
Coach Development Pathways
Create structured growth ladders for assistant, full, and head coaches, including training modules, performance benchmarks, and promotion criteria.
Lead Follow-Up & CRM Optimization
Build follow-up systems that ensure no lead slips through the cracks. Improve response time, tracking, and conversion consistency.
Staff Handbook & Policy Creation
Design professional, legally sound handbooks tailored to parkour gyms that protect the business and clarify expectations.
Retention & Student Experience
Improve retention through class culture, goal tracking, communication touchpoints, and milestone recognition systems.
SOP Creation & Operational Systems
Document repeatable processes for everything from opening procedures to equipment checks so the business runs smoothly without constant owner oversight.
Local Community Marketing Strategy
Develop targeted digital and community marketing plans specifically for parkour, including Meta, Google, referral systems, and partnerships.
Culture & Core Values Implementation
Translate mission and values into daily behaviors, staff standards, and customer experience so culture isn’t just words on a wall, and the spirit of parkour is reflected in your operations.
Social Media Advertising
Creating and optimizing ads on paid social media platforms for high ROI and consistent lead quantities with high quality
Job Descriptions & Evaluation Systems
Align pay systems with performance, retention, and professional development without creating financial instability.
Hiring & Recruitment Systems
Design hiring funnels, interview structures, and onboarding processes to consistently attract high-character coaches and team members.
Lease Negotiations and Facility Management
Get support getting the best possible terms for your lease, and clarity on the correct strategy for growth and location expansion.
Leadership & Management Development
Learn the impact of powerful management, and the results from effective leadership. Have an empowered, bought-in, loyal team who appreciates you as their leader.
Brand Positioning & Market Differentiation
Clarify messaging so your gym stands out from gymnastics, ninja, and martial arts competitors while staying true to parkour’s identity.
CLIENT SUCCESS STORIES
PARKOUR PROFESSIONALS COMMUNITY:
